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CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
How to Create a CRM Strategy Roadmap
Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
Marketers on Fire in 2021
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Apple’s App Tracking Transparency Update and Email Marketing
Achieving Direct Mail ROI Through an Integrated Marketing Approach
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Nielsen Developing Identity Resolution Solution for 2021
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Salesforce Customer Data Platform Set to Launch in October
Creating a Unified Content Strategy: Insights for B2B Marketers
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
How Marketers Can Prepare for a Cookie-less Future
How OOH Advertising Might Play Out Post-Pandemic
Test-and-Learn Methodology: Five Considerations for Marketers
Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
CFOs: The Marketer’s Key to the C-Suite
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
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