The Digital Twin of the Customer (DToC) Approach to Data Collection
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
Topic | Gartner Research
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
