Topic | Mobile Marketing

Key steps to improve mobile product discovery along the customer journey.

Considerations for retail marketers when engaging consumers on their mobile devices.

AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

Satisfying the munchies just got a bit easier for students at the University of the Pacific in Stockton, CA, with snackbot.

As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.