Articles by Kaylee Hultgren

A recap of this year's Experiential Marketing Summit.

Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.

What the company has learned about consumer behavior on digital platforms.

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.

Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.

Key steps to improve mobile product discovery along the customer journey.

As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.

We’re thrilled to announce that these 10 marketing executives have been named to our annual Future CMO program.

The results of Event Marketer's latest Pulse survey, on AI in events.