Topic | Hanover Research

How companies leverage customer pathway data to improve customer experiences and increase loyalty

Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey…

A Comprehensive Guide to Measuring Brand Health