How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
Topic | CDP
SAP Customer Data Platform to Launch Globally in November
SAP has entered the ring with its own CDP offering that will be available globally next month.
Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce Customer Data Platform Set to Launch in October
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
CDP Helps Ancestry Improve Data Oversight
Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.
