How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series

Key Insights From the 2023 Experiential Marketing Summit

May 19, 2023 by Chief Marketer Staff - EMS

Absolut Marketing VP Matt Foley on Activating in the Metaverse

May 19, 2023 by Chief Marketer Staff - Absolut

INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events

May 1, 2023 by Chief Marketer Staff - AI

Sports Sponsorship: Four Tips for Engaging Pickleball Crowds

April 14, 2023 by Chief Marketer Staff - Event Activations

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

April 7, 2023 by Kaylee Hultgren - brand campaign

Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup

April 7, 2023 by Chief Marketer Staff - Adidas

Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness

April 3, 2023 by Kaylee Hultgren - brand marketing

SXSW 2023 Photo Gallery: 18 Brand Experiences

March 31, 2023 by Chief Marketer Staff - Event Engagement

INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs

March 31, 2023 by Chief Marketer Staff - Marketing Staff

LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health

March 24, 2023 by Kaylee Hultgren - brand marketing

How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification

March 24, 2023 by Chief Marketer Staff - Advertising Campaign

How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line

March 17, 2023 by Chief Marketer Staff - Event Engagement

Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW

March 17, 2023 by Kaylee Hultgren - Brand Activations

Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages

March 10, 2023 by Kaylee Hultgren - 7UP

2023 Market Like a Mother Honorees Revealed

March 3, 2023 by Kaylee Hultgren - Market Like a Mother

13 Experiential Brand Activations on the Ground at Super Bowl 57

February 24, 2023 by Chief Marketer Staff - Sports Marketing

Marketers on Fire: State Farm CMO Kristyn Cook

February 24, 2023 by Kaylee Hultgren - Super Bowl Campaigns

How Automotive Brands Leveraged Tech to Boost Engagement at CES

February 17, 2023 by Chief Marketer Staff - Automotive Activations

How KFC Canada Courted Basketball Fans With a Winter-Friendly Activation

February 10, 2023 by Chief Marketer Staff - Event Marketing

HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans

February 3, 2023 by Chief Marketer Staff - B2C Events

Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

February 2, 2023 by Kaylee Hultgren - Cause Marketing

USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day

January 27, 2023 by Chief Marketer Staff - Experiential Marketing

Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation

January 20, 2023 by Chief Marketer Staff - B2B Event Marketing

Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series

January 20, 2023 by Kaylee Hultgren - Event Marketing