CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
Channel | Data Driven ROI
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you're new to data clean rooms, here are some insights to consider before getting started.
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
How Unilever Is Investing in Innovation Across Its Media Plan
How the CPG brand is allocating media investment to support innovation.
General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
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