How KFC Canada Courted Basketball Fans With a Winter-Friendly Activation

Posted on by Chief Marketer Staff

KFC Canada built the first-ever winterized basketball court to capitalize on the sport’s growing popularity within the country—complete with pre-warmed basketballs, a nonslip-fabric court and regulation-size replicas of the brand’s iconic chicken buckets. Check out how the experience went down, according to coverage in Event Marketer.


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