10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour

Posted on by Chief Marketer Staff

Hitting the road with a mobile tour can be an effective way to build brand awareness among consumers. But as frozen fruit brand Wyman’s recently learned, scale isn’t achieved overnight. Event Marketer looks at 10 takeaways from the company’s national mobile tour, from the importance of going slow to building loyalty from the ground up to leveling up your media outreach plans.


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