How Four Brands Are Crafting Halloween-Themed Metaverse Activations

Posted on by Chief Marketer Staff

While Halloween is typically celebrated as an in-person, trick-or-treat affair, several consumer brands are going the digital route with experiential activations and crafting spooky metaverse experiences this year–from Cheetos’ Chesterville to Urban Decay’s Cryptoween to Hot Topic’s gamified collection drop. Sister pub Event Marketer has the roundup.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!