Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup
adidas opted to highlight female athletes during the FIFA Men's World Cup with a trio of 121-foot by 95-foot murals carved in sand.
Topic | Event Engagement
SXSW 2023 Photo Gallery: 18 Brand Experiences
Explore 18 brand activations that were on the ground at SXSW 2023.
How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line
How Tetley Tea created a moment of Zen amid chaos.
Vox Media’s PIVOT MIA Conference Brings Futuristic Tech Themes to Life
Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.
Holiday Marketing: Six Valentine’s Day Brand Experiences
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
Four Ways AT&T Will Engage Covid-Era Consumers in 2022
How AT&T plans to engage consumers with experiences in the coming year.
How Intel’s Digital-First Experience at CES Engaged Attendees
Intel engaged its target audiences with a digital-first live experience at CES.
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
