How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line

Posted on by Chief Marketer Staff

To launch its new collection of teas designed to inspire mindfulness and self-care, Tetley activated a multisensory pop-up last month in a not-so-peaceful place: a crowded shopping mall. Event Marketer explores how the brand created a moment of Zen amid chaos, with three monochromatic rooms, sensory elements, art installations and self-care-inspired messaging.


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