It’s a Freakshow All Right

Posted on by Patty Odell

Michael David Winery has launched an interactive face filter app called Freakshow Maskerade, which allows users to become their favorite characters from the Freakshow wine brand and enter to win their way onto the wine label.


The Freakshow Maskerade app features six face-changing characters, with three additional characters ready to be unlocked by scanning Freakshow wine bottles at retail.

Users who share their “freak’n faces” on Instagram and Facebook with the hashtag #freakshowwine are automatically entered to win a weekly Freak-of-the-Week swag pack. In addition, one winner will have their real face added to the menagerie of freaks on the Cabernet Sauvignon label.

You May Also Enjoy:

“While Augmented Reality has made its place in the wine industry, we really wanted to use this technology to give consumers a fun, interactive experience that connects them to the brand and wine they’re drinking,” Melissa Phillips Stroud, vp sales and marketing for the winery says. “What better way to do that than making them part of the label?”

The winery also markets the Petite Petit and Earthquake wines, and the latest to the Freakshow lineup, Freakshow Zin.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!