How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth

Posted on by Chief Marketer Staff

The subscription business model has experienced a boom in recent years, particularly for news and media outlets. According to reporting by AdExchanger, here’s a look at how Bloomberg has relied on multiple revenue streams—beyond just ad-supported media—to ensure the sustainability of its business.

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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST ANNOUNCED/h2>

CM 200

 

Click here to view the 2023 winners!