Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Posted on by Chief Marketer Staff

Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels to drive awareness and educate consumers about its hydration product. AdExchanger explores the company’s new approach to measurement, which taps media mix modeling, and its unique marketing journey from a Facebook and Instagram-based company to a successful business now primed to achieve scale.


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