Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising
Digital-out-of-home (DOOH) advertising is on the up as consumers return to offices, use public transportation, shop at grocery stories and frequent airports in greater numbers. In a piece from AdMonsters, Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on what’s driving the increase in DOOH advertising, creative engagement tactics, how it fits into an omnichannel marketing strategy, and more.
