Marketing in the Metaverse: Brand-Owned Virtual Worlds from Timberland, BMW and SK-II
The latest virtual worlds that brands are developing to engage consumers in the metaverse.
Topic | Virtual Engagement
How 12 Brands Engaged Target Audiences With Virtual Events
Check out these 12 different programs that successfully conquered Zoom fatigue.
How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.
Marketers on Fire: Wisconsin Cheese CMO Suzanne Fanning
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
Wisconsin Cheese Gets Personal With Virtual SXSW Sampling Event
When SXSW announced it would hold an all-digital festival for 2021, Wisconsin Cheese knew it couldn’t disappoint its fans. Check out its highly-interactive event.
How Blink Fitness Engaged its Membership During the Pandemic
The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.
Brands on Fire: Cisco
A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
Hennessy Celebrates Lunar New Year With Virtual Music-Themed Event
The cognac brand staged a virtual charity event last month celebrating the Lunar New Year. Here's what was entailed.
