A Roadmap for Amazon Marketing Investment

Posted on by Chief Marketer Staff

A sound investment strategy for retailers that market on Amazon requires allocating budgets at various phases of business development to support everything from branding and packaging to testing new marketing tools to synchronizing business departments. Multichannel Merchant provides a roadmap for Amazon marketing investment for brands during the beginning, middle and developed business stages.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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Click here to view the 2022 Winners.


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Click here to view the 2023 winners!