Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
How a unified product platform can help streamline and enhance omnichannel growth.
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
How marketers can prepare for future statutes without starting the compliance process from scratch.
How The Times’ data strategy supports a view of the customer journey from end to end.
An explainer on first-party, second-party and third-party data.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
How the brand increased conversion rates by taking upper-funnel data into account.
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