The Digital Twin of the Customer (DToC) Approach to Data Collection
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
Forrester's predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.
JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Pain points and potential solutions marketers can implement to improve the customer service experience.
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
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