Using Product Data to Enhance Omnichannel Growth for CPG Brands
When CPG marketing teams are tasked with omnichannel growth through channel expansion, the job involves more than uploading a product catalog to a marketplace and waiting for new revenue to stream in. Key to making channel expansion a success is the ability to leverage product data to create compelling content along the entirety of the customer journey. Read how a unified product platform can help streamline and enhance this process, according to a piece in Multichannel Merchant.
