Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

Posted on by Chief Marketer Staff

Marketers, take note: Concerns over inflation and its effects on household incomes are causing consumers to consider buy-now-pay-later options for purchases beyond those they’re typically used for, according to a Harris poll commissioned by Sunbit. Multichannel Merchant reviews these new consumer shopping patterns and how brands can react to such concerns.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!