CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
Monitoring evolving privacy laws pertaining to digital targeting practices is on many marketers’ to-do lists. But while these new state rules may seem daunting to keep up with (Utah and Connecticut being the latest to weigh in), there are in fact some common features to the forthcoming laws. Here’s how marketers can prepare for future statutes without starting the compliance process from scratch, according to a piece in AdExchanger.
