
How Budweiser’s World Cup Campaign Supports First-Party Data Collection
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Pain points and potential solutions marketers can implement to improve the customer service experience.
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
How a unified product platform can help streamline and enhance omnichannel growth.
How marketers can prepare for future statutes without starting the compliance process from scratch.
How The Times’ data strategy supports a view of the customer journey from end to end.
An explainer on first-party, second-party and third-party data.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
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