CONSUMER-MARKETING | DATA-ANALYTICS

Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American

Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last

Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is

If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital

Web parenting resource BabyCenter.com has produced research to show how reliant today's moms are on technology. And to back it up, they released an app

Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.

When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration

Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey.

It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.

Given the composition of our population, there is no need to choose between the youth market and the older consumer. In fact, to be successful you have to have them both--and you can, by focusing less on the differences between old and young, and more on the similar benefits both groups expect from your product.…