Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection
Loyalty programs can unearth a treasure trove of first-party customer data. One brand that’s capitalized on the tactic is quick-serve restaurant Noodles & Company, whose marketing department overhaul included a revamp of its rewards program. Read about how and why the company transitioned to a points-based offering, according to a piece in AdExchanger, as well as additional positive outcomes of the upgrade.
