Channel | Social

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!

How the CPG brand views fragmentation as both a challenge and an opportunity.

Spooky metaverse experiences from several brands that went the digital route this Halloween.

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.

Key considerations for developing a social commerce strategy.

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.

A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.