Charging Forward : Energizer buys a Magic Bus ticket for the fall.
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity
Channel | Social
VOTES: Pop Goes the Century
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.
For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a
Checkout
Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property
Chugging Along
Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable
On the Road Again
BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang
Mrs. Butterworth’s hot air balloon starts tour.
COLUMBUS, OH - Giving new meaning to the term "rise and shine," Aurora Foods launched the "Breakfast Over America" balloon tour. It features a 30-foot
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