The editors of Chief Marketer have unveiled the winners of the 2022 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.
Among this year’s 40 gold-winning programs: Paramount’s “Finding Yellowstone” for Best Social Media Campaign; adidas’ “Liquid Billboard” for Best New Product Launch; Spotify’s “Sponsored Highways” in the Best OOH category; and Stella Artois’ “Open For Good Aluminum Bottle” for Best Package Design. State Farm’s “#TeamStateFarm Football Find” took away the event’s biggest award when they were named the Platinum PRO winner.
The winners were revealed during a Zoom event on November 15, where we enjoyed an inspired conversation led by two PRO Awards judges, Visible CMO Cheryl Gresham and Angela Burgin Logan, Senior Manager, Multicultural Marketing at Disney Parks, Experiences and Products. Check back to chiefmarketer.com this week to watch the event on demand.