Topic | Consumer Insights

New consumer shopping patterns sparked by inflation and how brands can react to such concerns.

By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…

Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.