B2B-MARKETING | RETENTION

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.

Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what's next.

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.

Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.