Formulating Your 2020 Data-Driven Marketing Strategy
A sound data management strategy is critical as the landscape becomes more complex.
A sound data management strategy is critical as the landscape becomes more complex.
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.
Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
Click here to view the 2023 winners!