B2B-MARKETING | RETENTION

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.