Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing
How artificial intelligence can augment—rather than replace—human creativity.
MARTECH | RESEARCH
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Five ways a martech platform investment can facilitate your brand’s digital transformation.
DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
First-Party, Second-Party and Third-Party Data Defined
An explainer on first-party, second-party and third-party data.
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
