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How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks
Five Martech Trends to Watch in 2023
How to Create a CRM Strategy Roadmap
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support
Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing
Google Postpones Third-Party Cookie Phase-Out to Late 2024
DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
First-Party, Second-Party and Third-Party Data Defined
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
Three Ways Brands Can Optimize Ecommerce Experiences
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
Three Ways Programmatic Advertising Could Evolve in 2022
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