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Absolut Marketing VP Matt Foley on Activating in the Metaverse
How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
How to Boost SEO Performance With UGC
Weighing AI’s Risks With Its Benefits to the Marketing Industry
How Retail Marketers Can Use ChatGPT’s Generative AI
Five Aspects of a Killer Ecommerce Merchandising Strategy
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects
Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support
Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing
DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
First-Party, Second-Party and Third-Party Data Defined
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
