CONSUMER-MARKETING | DATA-ANALYTICS

What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.

Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

When it comes to the Hispanic consumer, there's what brand marketers know about this demographic and what retailers know. Here's how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

Here are five wrong turns we

For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.

The Latina shopper is a smart, knowledgeable shopper

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

Trying to get consumers to change their habits for the better is an annual first-quarter ritual

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands' mobile portals.