Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
Articles by Kaylee Hultgren
SXSW 2023 Photo Gallery: 18 Brand Experiences
Explore 18 brand activations that were on the ground at SXSW 2023.
INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs
Our infographic featuring the results of the latest CM Pulse survey on staffing.
LG’s March Madness ‘Game 4 Good’ Series Elevates Athletes’ Conversations on Mental Health
Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.
Five Ways to Level-Up Marketing for Subscription-Based Businesses
Five takeaways for businesses that rely on subscriptions as a key source of revenue.
How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification
The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.
How Tetley Created a Zen-Like Pop-Up to Launch its ‘Live Tea’ Product Line
How Tetley Tea created a moment of Zen amid chaos.
Five Martech Trends to Watch in 2023
Five trends in the martech space that marketers should keep up with this year.
Brands on Fire: White Claw Marketing VP on Connecting to Consumers at SXSW
We caught up with White Claw at SXSW to discuss the strategy behind the brand's Shore Club experiential platform.
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
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