Topic | B2B

For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.

“Find What Matters” is a  two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.

Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.

ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.

Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.

A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.

Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.