Topic | B2B

Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.

In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.

Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.

Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what's next.

Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.