Google Brings Privacy Sandbox to Android Devices

Posted on by Chief Marketer Staff

Google announced on Wednesday that it’s creating a Privacy Sandbox for Android devices in order to develop new ad targeting technologies that comply with consumer data protections—and will phase out the current ad identifiers in the next two years. The search giant has already begun work to build alternatives to third-party cookies for Chrome, but this initiative will address mobile advertising specifically. Here’s what this means for the marketing and mobile advertising communities, according to a piece in AdExchanger.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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Click here to view the 2022 Winners.


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Click here to view the 2023 winners!