Marketing in the Metaverse: Brand-Owned Virtual Worlds from Timberland, BMW and SK-II

Posted on by Chief Marketer Staff

Marketing in the metaverse is heating up, and some early adopters are reaping the benefits. Explore the latest virtual worlds that brands are developing to engage consumers, according to coverage in Event Marketer, from Timberland’s TimbsTrails experience to BMW’s Joytopia platform to SK-II’s virtual cineplex.


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