Nintendo’s Summer of Touring
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,
Allied Domecq's Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence
Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,
Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general
Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to
Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support
Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated
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