Topic | advertising

How will the growth of ad blocker software affect the digital advertising industry?

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.

According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.