Brands on Fire: Visible
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.
Topic | advertising
Walmart Partners With Trade Desk to Build Demand-Side Advertising Platform
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
How Agencies Can Help Brands Weather Crises
How agencies can help brands create stability amid the chaos of another tumultuous year.
Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
Discovery Strategy Behind Upcoming DTC Streaming Product
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
Spotify Acquires Podcast Monetization and Publishing Platform Megaphone
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
How B2B Marketers Can Use CTV and OTT to Connect With Customers
B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.
How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
NBCUniversal’s Peacock AVOD Service Launches Amid Pandemic Streaming Boom
The content streaming market is getting crowded: The latest is NBCU's Peacock.
Newsjacking Best Practices: Aviation Gin Hitches Ride on Peloton Controversy
Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.
