Five Ways to Level-Up Marketing for Subscription-Based Businesses
Five takeaways for businesses that rely on subscriptions as a key source of revenue.
Five takeaways for businesses that rely on subscriptions as a key source of revenue.
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
How the company transitioned to a points-based loyalty offering for customers.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
Here are the winners of our inaugural Top Women in Marketing Awards.
How subscription programs can improve the customer experience.
Marketing industry heavyweights who caught our eye this year.
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.
Click here to view the 2023 winners!