Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse
Influencer marketing will likely be used to increase engagement with new digital landscapes in the metaverse. And some brands are diving in and embracing virtual influencers, or lifelike personas created and managed by digital artists and agencies. But a new subset of influencers brings with it a new set of regulations and caveats. PRNEWS looks at what brands should consider when tapping virtual influencers for their campaigns.
