Topic | AI

When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.

A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.