Pinterest Unveils New Ecommerce Tools for Brands
At its annual advertiser summit this week, Pinterest announced plans to roll out new ecommerce tools for brands with the end goal of transforming the platform into a personalized shopping destination. Here’s what marketers need to know about the new features, according to coverage in AdExchanger, which include a tool that identifies trends, access to Pinterest’s first-party data, monetization of its Idea Pins, and more.
